{"id":2428,"date":"2022-08-08T16:49:36","date_gmt":"2022-08-08T16:49:36","guid":{"rendered":"https:\/\/sabrinachevannes.com\/?p=2428"},"modified":"2023-12-22T11:57:50","modified_gmt":"2023-12-22T11:57:50","slug":"my-top-5-business-books","status":"publish","type":"post","link":"https:\/\/wordpressagency.london\/sc\/my-top-5-business-books\/","title":{"rendered":"My Top 5 <br \/>Business Books"},"content":{"rendered":"<p>As an avid reader, especially of business books, I always get asked to make recommendations on what to read if you\u2019re running a business.<\/p>\n<p>I\u2019ve read a huge range \u2013 right from the absolute business classics, to the ones who are trying to be a bit disruptive and bring a new way of thinking or \u201cmanifesting\u201d business success.<\/p>\n<p>Picking just 5 business books to recommend wasn\u2019t easy, as there are so many great ones, so I\u2019ve picked a selection that have really impacted my life in different areas.<\/p>\n<p>I will explain the premise of each book, along with why I have found it to be so influential.<\/p>\n<p>These are in no particular order, as that would be even more of a challenge for me!<\/p>\n<h4><u><a href=\"https:\/\/amzn.to\/3SsHlwe\">Profit First by Mike Michalowicz<\/a><\/u><\/h4>\n<p><iframe style=\"width: 130px; height: 260px; float: left; clear: both;\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=GB&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=sabrinachevan-21&amp;language=en_GB&amp;marketplace=amazon&amp;region=GB&amp;placement=073521414X&amp;asins=073521414X&amp;linkId=cc293b56f35cc0e40c45665a29ceede8&amp;show_border=true&amp;link_opens_in_new_window=true\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p style=\"text-align: left;\">This book completely transformed my business. Even though it should be obvious that you need your business to be profitable, as a small business owner who wants to do right by her employees and help the business succeed, you put everything back into the business each year.<\/p>\n<p style=\"text-align: left;\">However, by focusing on the profit first, you ensure that your company is making money, change your mindset and still be able to make the most of your business.<\/p>\n<p style=\"text-align: left;\">I won\u2019t spoil anything because you absolutely NEED to read this book, but the simple methods explained here helped me run a profitable business and personally give me the lifestyle I desired.<\/p>\n<h4><u><a href=\"https:\/\/amzn.to\/3vJJjhQ\">Never Split the Difference by Chriss Voss<\/a><\/u><\/h4>\n<p><iframe style=\"width: 120px; height: 260px; float: right; clear: both;\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=GB&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=sabrinachevan-21&amp;language=en_GB&amp;marketplace=amazon&amp;region=GB&amp;placement=1847941494&amp;asins=1847941494&amp;linkId=01fad4aa54528e3d0363b59184e3e165&amp;show_border=true&amp;link_opens_in_new_window=true\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><br \/>\nOne of my biggest weaknesses when running by business was that I was terrible at discussing money. It\u2019s a well-known topic that <a href=\"https:\/\/www.forumfinancial.com\/5-reasons-why-women-dont-talk-about-money\/\">women are terrible at talking about money<\/a>, and I was no different.<\/p>\n<p>When it came to that time in the sales process where a potential client asked me how much our services would cost, I would get really nervous and spout out some numbers that I thought they wanted to hear. I didn\u2019t stay true to myself, didn\u2019t respect my own brand and I\u2019d end up looking really cheap and therefore an unattractive option.<\/p>\n<p>This book changed that for me. I learned how to never split the difference. I also learned how to frame our costs so it was easier for potential clients to see where our value lies.<\/p>\n<p>The reason I really enjoyed this book though, was not just because of the money tips, but the thrilling stories about what life was like as a hostage negotiator. He gave some very intriguing advice about negotiating too, but I can\u2019t say that any of these techniques were something that worked for me.<\/p>\n<p>Still, it was an entertaining and useful read!<\/p>\n<h4><u><a href=\"https:\/\/amzn.to\/3zCifCC\">What You Do Is Who You Are by Ben Horowitz<\/a><\/u><\/h4>\n<p><iframe style=\"width: 130px; height: 260px; float:left; clear:both;\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=GB&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=sabrinachevan-21&amp;language=en_GB&amp;marketplace=amazon&amp;region=GB&amp;placement=0008356114&amp;asins=0008356114&amp;linkId=53d3b221838364dde3d762e22c8a0ef9&amp;show_border=true&amp;link_opens_in_new_window=true\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\"><\/iframe><br \/>\nI read this book as part of my business book club and so I went in not really knowing what to think. I guess those are the times where you\u2019re often pleasantly surprised.<\/p>\n<p>I knew that this book was about how to achieve great culture in your business, which is something that is right on the top of my priority list. When you run a small business, your team is everything. We ensure that we\u2019re selective of who we invite on our team, to ensure that they\u2019re the right cultural fit. Bad eggs can cause so many problems and can tear a company apart.<\/p>\n<p>Instead of the usual business books that preach about how amazing their own company is and how they have all the answers, Ben Horowitz used an eclectic mix of examples from history of how leaders created incredible cultures.<\/p>\n<p>These included the likes of Genghis Khan, Toussaint Louverture and Shaka Senghor, who was the leader of a prison gang.<\/p>\n<p>Not only did I think this was a thrilling read, but I have takeaways from this book and things to back up the fact that we have a great company culture at Complex Creative.<\/p>\n<h4><u><a href=\"https:\/\/amzn.to\/3Jz24KK\">The One Thing by Gary Keller and Jay Papasan<\/a><\/u><\/h4>\n<p><iframe style=\"width: 120px; height: 260px; float:right; clear:both;\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=GB&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=sabrinachevan-21&amp;language=en_GB&amp;marketplace=amazon&amp;region=GB&amp;placement=1848549253&amp;asins=1848549253&amp;linkId=790e0648d28ae3127f770c8652c58e9a&amp;show_border=true&amp;link_opens_in_new_window=true\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><br \/>\nMany people compare this book to <a href=\"https:\/\/amzn.to\/3QsiuXo\">Deep Work by Cal Newport<\/a>, (which was another great book btw) because it\u2019s all about learning how to focus and \u201cwork smarter, not harder\u201d.<\/p>\n<p>The One Thing basically gets you to reframe how you approach tasks. You need to set out goals that you want to achieve and ask yourself what is the one thing that will help you get closer to your goal every day.<\/p>\n<p>Just like with Profit First, I felt that the concept was so simple, but yet it had a profound effect when I applied this to my business.<\/p>\n<p>By doing this, I\u2019ve seen my productivity increase massively and I feel much clearer about what I need to achieve as I\u2019m completely focused on my goals.<\/p>\n<h4><u><a href=\"https:\/\/amzn.to\/3d5SEu1\">Start With Why by Simon Sinek<\/a><\/u><\/h4>\n<p><iframe style=\"width: 130px; height: 260px; float:left; clear:both;\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=GB&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=sabrinachevan-21&amp;language=en_GB&amp;marketplace=amazon&amp;region=GB&amp;placement=0241958229&amp;asins=0241958229&amp;linkId=aaa939c27010b8308401354984910ad3&amp;show_border=true&amp;link_opens_in_new_window=true\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\"><\/iframe><br \/>\nI come back to this book every couple of years, as I believe it\u2019s a classic, especially for someone in the branding\/marketing space. This is because you should be talking about this concept to your clients every time.<\/p>\n<p>The reason why I revisit this book so often is because my \u201cwhy\u201d changes and I think it\u2019s good to keep reflecting on that.<\/p>\n<p>But Simon Sinek has written multiple books that are aimed at business leaders and this book was created off the back of his successful TED Talk back in 2009, which is now the <a href=\"https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action\" target=\"_blank\" rel=\"noopener\">3<sup>rd<\/sup> most watched TED Talk of all time.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an avid reader, especially of business books, I always get asked to make recommendations on what to read if you\u2019re running a business. I\u2019ve read a huge range \u2013 right from the absolute business classics, to the ones who are trying to be a bit disruptive and bring a new way of thinking or [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/posts\/2428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/comments?post=2428"}],"version-history":[{"count":1,"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/posts\/2428\/revisions"}],"predecessor-version":[{"id":3377,"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/posts\/2428\/revisions\/3377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/media\/2472"}],"wp:attachment":[{"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/media?parent=2428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/categories?post=2428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpressagency.london\/sc\/wp-json\/wp\/v2\/tags?post=2428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}